Design Thinking

Pieces on using design thinking, customer journey mapping, and hypothesis-driven frameworks to define business problems before reaching for technology.

Design Thinking

Yahoo Assignment Convinced Analytics Veteran That Decisions, Not Data, Are the Real Product

Three weeks into a two-month listening tour designed to build advertiser analytics for Yahoo's ad network, Bill Schmarzo had learned almost nothing — and was quietly calling his former employer to check whether his old job was still available. The turning point came not in a boardroom but at a bar i

3 years ago

Design Thinking

Data Architecture Debates Are a Distraction, Schmarzo Argues — Start With Value

The instinct to open a data and analytics project by debating data lakes versus data warehouses versus data mesh is precisely backwards, Schmarzo contends. What underpins every failed initiative of this kind — illustrated by a CIO who loaded 35 datasets into a data lake, opened it to business users,

4 years ago