Design Thinking
A curated anthology of the best moments on this topic — drawn from across the full video library, ranked by editorial relevance, with direct links to the exact timestamp in every source session.
Most organisations invest heavily in data capabilities while leaving the decision-making process itself largely unchanged. Schmarzo's account suggests that gap is not accidental — it reflects who analysts actually talk to.
Watch full session ↗Yahoo Assignment Convinced Analytics Veteran That Decisions, Not Data, Are the Real ProductThree weeks into a two-month listening tour designed to build advertiser analytics for Yahoo's ad network, Bill Schmarzo had learned almost nothing — and was quietly calling his former employer to check whether his old job was still available. The turning point came not in a boar