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Analytics in Practice
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Schmarzo GROWMARK 2017 Keynote
Organisations routinely sit on years of granular data while making decisions no better than guesswork. These four capabilities mark the line between storing data and using it.
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Four Capabilities Define Whether Organizations Truly Harness Big Data, Analyst ArguesThe gap between holding vast data and acting on it is illustrated by a grocery chain that accumulates two decades of individual purchasing behaviour — every coupon, basket item, and store visit — yet responds with a generic weekly flyer. Bill Schmarzo argues that organisations cr