Org & Culture
A curated anthology of the best moments on this topic — drawn from across the full video library, ranked by editorial relevance, with direct links to the exact timestamp in every source session.
Most companies spend heavily on data infrastructure while remaining blind to the economics that would make that investment pay off. Schmarzo's framework names the gap precisely.
Watch full session ↗98% of Companies Stuck in Retrospective Data Use, Schmarzo's Index FindsThe central finding of Bill Schmarzo's Big Data Business Model Maturity Index is that roughly 98% of organisations remain trapped in what he calls the 'business monitoring' phase — using data only to look backward at what has already happened, rather than to predict or prescribe
Schmarzo's Five-Phase Model Puts Cultural Transformation — Not Technology — at the TopSchmarzo's maturity framework moves through five phases: monitoring, predicting individual-level insights, optimising operations using prescriptive analytics, monetising those insights to identify market 'white spaces', and finally transformation — a state in which data's economi
Chipotle's 7% Sales Target Becomes a Teaching Model for Pre-Scientific Data ThinkingUsing Chipotle's publicly stated goal of increasing same-store sales by 7% as a classroom case, Schmarzo walks students through an eight-step process he calls 'thinking like a data scientist' — identifying stakeholders, decisions, success metrics, and candidate data sources befor