— The Thinking of Bill Schmarzo —

Tuesday, May 5, 2026 Dean of Big Data Press The Thinking of Bill Schmarzo
AI Strategy

Competitive Advantage in the Data Age Is a Race to the Next Metric, Not the Mean

Competitive Advantage in the Data Age Is a Race to the Next Metric, Not the Mean

Original source: SiliconANGLE theCUBE


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Every metric that becomes standard eventually gets gamed — understanding why this dynamic is structural, not accidental, changes how any organisation should think about its data strategy.


Competitive Advantage in the Data Age Is a Race to the Next Metric, Not the Mean

What the Moneyball story ultimately exposes is not the power of statistics but the fragility of any single metric once it becomes widely adopted. Fielding percentage — long used to value defenders and, crucially, to pay them — collapsed as a competitive signal the moment players realised they could game it by simply not chasing balls outside their range. Teams responded by installing video cameras across stadiums and shifting to effective fielding range, a variable that measures actual coverage area and proved a far stronger predictor of performance. The structural lesson, applied to business, is that advantage belongs not to those who master today's dominant metric but to those who identify the next one before it is commoditised.

The real question is not whether data analytics can sustain a competitive edge, but rather how quickly organisations can rotate through successive layers of insight. Leaders will pull ahead not by executing current best practices more efficiently, but by continuously uncovering variables — and the new data sources that make them legible — that the rest of the market has not yet priced in.

"I don't think it's a race to the mean — I think it's a race for organizations to continuously look for new ways to look at their business."

▶ Watch this segment — 11:01


Summarised from SiliconANGLE theCUBE · 23:15. All credit belongs to the original creators. Streamed.News summarises publicly available video content.

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